Yuck.

I personally hate the old-style ''Black rules!'' web sites. You end up having to avoid too many colors because of contrast issues and your page ends up being too bland or possibly just friggin'' ugly because you use neon colors for everything that you don''t want white.

Gamedev is one of the better ones, but I still think that their site is pretty damn ugly. On the off chance that I end up on a low-light monitor, a lot of the medium shades end up getting blurred into the black in the background.

Pick a nice, neutral color (usually pastels are good choices, but the tans that many sites use looks bad on the net) and use regular colors.

Build a shopping cart program so that people can look at the details of the games and then add them to their ''cart'' and then continue to shop around and maybe buy more of your stuff. It''s not too hard to do and you''ll be able to get rid of those ugly buttons that are used to purchase programs.

black is beewteeful.

first suggestion:
"Download version URL sent to email address" makes no sense. i mean i can obvioulsy figure out what it means but i have to think for a second. get rid of the word version in that sentance and people won''t have to think about what it means.

anyway, cart abandonment is the bain of any e-commerce site so you are not alone. the majority of people just want to see how much it costs, they aren''t actually interested in buying it.

your question shouldn''t be how can i make the purchase page make more people buy my game. it should be how should i better market my game so more people will buy it.

the latter will gain you many more purchaces than the former.

that said here are more suggestions:

users NEVER read text. they look for big shiny non-grey buttons to click. you have WAY too much text that no one will ever ever ever read. i shouldn''t need instructions to buy a game. i want big orange or red or something buttons to click.

yellow on black is relatively hard to read. you should put the purchase stuff in a table with a white background or something similar to make it stand out.

you have WAY too much text on that page. worth restating. the purpose of a purchase page is to make buying easy and intuitive. it isn''t the job of a purchase page to encourage people to buy the game. that''s the job of the rest of the site.

-me